New York City Native

About Trace

From building startups in a Syracuse dorm room to backing the next generation of founders. Three companies built, 65+ investments made, and still just getting started.

The Story

I'm a born-and-raised New Yorker who caught the startup bug early. While still at Syracuse University, I co-founded BrandYourself — a company that helped people take control of their online reputation. That experience hooked me on building things.

Over the next decade, I founded or co-founded three more companies: iFluence (influencer marketing before it was a thing), Launch.it (creator tools), and SPOT (local discovery). Each one taught me something different about product, growth, and what separates companies that make it from those that don't.

In 2015, I made the transition from founder to investor. At New York Venture Partners, I've now backed 65+ early-stage companies — mostly in AI, robotics, and developer tools.

I went back to Columbia for my MBA in 2019, which gave me the formal finance and strategy chops to complement years of hands-on experience. But honestly? The best education has always come from building things.

When I'm not looking at startups, you'll find me debating NYC pizza rankings or trying to convince people that bagels outside New York don't count.

What Drives Me

Obsessed with AI, automation, data, and the future of technology

AI & Automation

Obsessed with how artificial intelligence and automation are reshaping every industry

Data & Analytics

Fascinated by turning raw data into actionable insights and competitive advantages

Future Tech

Always exploring what's next — robotics, space, AR/VR, and transformative technologies

Founder Support

Dedicated to being the investor I wished I had when I was building

The Journey

2007

BrandYourself

Co-Founder & CMO

Started my first company while still at Syracuse University. BrandYourself helped people manage their online reputation and personal branding — way before 'personal branding' was a buzzword. The company went on to raise millions and was later acquired.

2010

iFluence PR

Co-Founder & SVP

Co-founded a PR platform connecting brands with influencers before 'influencer marketing' was even a category. Early days of social media marketing.

2011

Launch.it

Co-Founder & Head of Product

Built a self-publishing platform for creators to launch and monetize digital content. Ran this for 4 years, learning everything about product development and creator economics.

2014

SPOT

Founder & Head of Product

Created an app focused on local discovery and experiences in NYC. Another entrepreneurial adventure that taught me about consumer products and growth.

2015

New York Venture Partners

Managing Director

Made the leap from founder to investor. Started sourcing, evaluating, and backing early-stage startups full-time. Brought my operator experience to the other side of the table.

2019

Columbia Business School

MBA

Went back to school to formalize my understanding of finance, strategy, and venture capital. Columbia's network and NYC location made it the perfect fit.

2024

65+ Investments

Active Angel Investor

Crossed 65 angel investments across AI, robotics, developer tools, and more. Still actively backing exceptional founders at the earliest stages.

Education

Columbia Business School

MBA

2019-2020

Finance, Strategy, and Entrepreneurship

Syracuse University

BS, Double Major

2003-2007

Entrepreneurship & Emerging Enterprises, Marketing — Whitman School of Management